Abstract:The socialist market economy objectively has double effect on the college student" concept of value, with its positive effect as the main one and its negative effect as the secondary one. However, we cannot underestimate the harmful result of this negative effect. We should think dialectically over the dual nature of market economy, and strengthen education and guidance for the college students. Socialist successors of high quality across the centuries can only be trained when we persis in talking of Mr. Deng Xiaoping negateiv socialist theory as the guidance and dissolve realistically various kinds of effects on the college students concept of value.