Abstract:Passing through the looking at development of the on-line from exerting their functions. Only companies that change their creating-idea, add the abil- ity to advertise, and the feet of the time have an intimate knowledge of all-using human feeling can follow and lead the fashion of the advertisement. advertisement, this paper summarized four kinds of models used in the Internet advertisement management. Compar- ing with other advertisement mediums, the author analyzed the advantage and weakness of the network advertisement, pointed out the strikes brought by the Internet advertise- went. It is so economic, efficient and convenient to play a commercial advertisement for the sponsors that more and more commercial advertisements emerge on the international network. At the same time of satisfying many needs of customers coming from different countries, on-line advertisement also earned much money for advertisement sponsors and companies. But there still are many difficulties that hinder the on-lineadvertisement