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投稿时间：1999-11-12
投稿时间：1999-11-12
中文摘要: 对网络营销这一营销领域内的热点问题进行了初步的探讨，并对其功能进行了界定．在分析其相对于传统营销模式利弊的基础上，阐述了为有效进行网络营销而必须对企业的组织结构及营销理念和方式等作相应的变革，还对网络营销的发展前景作了展望和预测．
Abstract:The article initially probes into the network marketing—a focus in the marketing field, and definites its functions, analyze its advantages and disadvantages opposite to the traditional marketing methods. It also elaborates the indispensable change of enterprise's organization and marketing idea to carry out the network marketing effectively, and forecasts the future of the network marketing.
文章编号：20000214 中图分类号： 文献标志码：
基金项目:
| Author Name | Affiliation |
| Zhou Yanfang | Tongji University |
| Li Changshan | Tongji University |
| Jiang Zhibin | Shanghai Institute of Electric power |
引用文本：
周艳芳,李长山,姜智彬.网络媒体运作中的营销分析[J].上海电力大学学报,2000,16(2):73-80.
Zhou Yanfang,Li Changshan,Jiang Zhibin.Marketing Analysis in Network Media Running[J].Journal of Shanghai University of Electric Power,2000,16(2):73-80.
周艳芳,李长山,姜智彬.网络媒体运作中的营销分析[J].上海电力大学学报,2000,16(2):73-80.
Zhou Yanfang,Li Changshan,Jiang Zhibin.Marketing Analysis in Network Media Running[J].Journal of Shanghai University of Electric Power,2000,16(2):73-80.