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投稿时间：2000-05-30
投稿时间：2000-05-30
中文摘要: 从广告的社会导向与学校德育和素质教育关系的角度,探讨广告对青少年的积极和消极影响,并提出净化广告环境、全面提高广告在育人方面的社会效益的若干对策.
Abstract:From the angle of the relation between social orientation of advertisements and school moral training as well as quality education, this paper discusses the positive and negative effect of advertisements on youngsters, and puts forward some countermeasures about purifing the
environment of advertisements and raising comprehensively the social benefit of advertisements to educating people.
文章编号：20000413 中图分类号： 文献标志码：
基金项目:
| 作者 | 单位 |
| 李国荣 | 上海电力学院社会科学部, 上海 200090 |
| Author Name | Affiliation |
| LI Guo-rong | Department of Social Sciences, Shanghai Institute of Electric Power, Shanghai 200090, China |
引用文本：
李国荣.试论广告对青少年的影响及其对策[J].上海电力大学学报,2000,16(4):77-82.
LI Guo-rong.On Effect of Advertisements on Youngsters and Countermeasures[J].Journal of Shanghai University of Electric Power,2000,16(4):77-82.
李国荣.试论广告对青少年的影响及其对策[J].上海电力大学学报,2000,16(4):77-82.
LI Guo-rong.On Effect of Advertisements on Youngsters and Countermeasures[J].Journal of Shanghai University of Electric Power,2000,16(4):77-82.