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投稿时间：1996-10-24
投稿时间：1996-10-24
中文摘要: 本文将厂商名称作为无形资产的内容之一．论述了在经济市场化、国际化条件下，厂商名称的保护问题．希望通过培育、保护无形资产，为企业厂商名称无形资产的策划、保值增值提供理论依据．
Abstract:Regarding the name of business and manufacturing enterprise as a part of the intangible valus of the enterprise, this article dwells upon the protection of the goodwill of enterprise＇s name in international market economy, in the hope of providing a theoretical basis for desig-ning,retaining and increasing of the intangible of enterprise＇s name,by means of cultiveating and protecting intangible value.
文章编号：19970212 中图分类号： 文献标志码：
基金项目:
| Author Name | Affiliation |
| Liu Guisheng | Department of Economic Management |
引用文本：
刘贵生.企业厂商名称无形资产的保护[J].上海电力大学学报,1997,13(2):64-69.
Liu Guisheng.Protection on Intangible Value of Business and Manufacturing Enterprise＇s Name[J].Journal of Shanghai University of Electric Power,1997,13(2):64-69.
刘贵生.企业厂商名称无形资产的保护[J].上海电力大学学报,1997,13(2):64-69.
Liu Guisheng.Protection on Intangible Value of Business and Manufacturing Enterprise＇s Name[J].Journal of Shanghai University of Electric Power,1997,13(2):64-69.