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投稿时间：2008-04-18
投稿时间：2008-04-18
中文摘要: 电力客户信用的好坏直接关系到电费回收的问题,供电企业要针对不同信用等级的客户制定相应的服务策略和具体措施,即实施差异化服务营销策略,可以减少供电企业经营的风险,对进一步开拓市场、满足市场需求都具有十分重要的意义.
Abstract:Credit rating of electric power clients is directly connected with the reclaiming of electric power charges.Therefore, in order to reduce the operation risks, electric power supply enterprises should establish an effective credit rating system of their clients and introduce different service strategy for clients with different credit ratings, namely, the so-called Differential Service Marketing Strategy.This strategy plays a significant role in market promotion and meeting the requirements of the market.
文章编号：20090121 中图分类号： 文献标志码：
基金项目:上海市教育电力企业管理重点学科(J51302);上海市教委重点项目(06ZS70)
引用文本：
宋挺,李江.电力客户信用等级的差异化服务营销策略研究[J].上海电力大学学报,2009,25(1):83-86.
SONG Ting,LI Jiang.Differential Service in Electric Marketing Strategy Based on Credit Rating[J].Journal of Shanghai University of Electric Power,2009,25(1):83-86.
宋挺,李江.电力客户信用等级的差异化服务营销策略研究[J].上海电力大学学报,2009,25(1):83-86.
SONG Ting,LI Jiang.Differential Service in Electric Marketing Strategy Based on Credit Rating[J].Journal of Shanghai University of Electric Power,2009,25(1):83-86.