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Received:May 30, 2000
Received:May 30, 2000
中文摘要: 从广告的社会导向与学校德育和素质教育关系的角度,探讨广告对青少年的积极和消极影响,并提出净化广告环境、全面提高广告在育人方面的社会效益的若干对策.
Abstract:From the angle of the relation between social orientation of advertisements and school moral training as well as quality education, this paper discusses the positive and negative effect of advertisements on youngsters, and puts forward some countermeasures about purifing the
environment of advertisements and raising comprehensively the social benefit of advertisements to educating people.
文章编号：20000413 中图分类号： 文献标志码：
基金项目:
| Author Name | Affiliation |
| LI Guo-rong | Department of Social Sciences, Shanghai Institute of Electric Power, Shanghai 200090, China |
| Author Name | Affiliation |
| LI Guo-rong | Department of Social Sciences, Shanghai Institute of Electric Power, Shanghai 200090, China |
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